2 effective Social media marketing ideas
1. Facebook
The first, and probably most important, social media tool which is effecient for Webshop VO-Cars is Facebook.
Everyone knows Facebook, this social media tool has the widest variety of users and we may attract a lot of (potential) customers by being active on Facebook. So, Webshop VO-Cars might take an advantage by Facebook's worldwide popularity because it gives us an opportunity to increase our brand recognition.
It's an easy way to reach new customers with a lot of possibilities. Promotions on the webshop can again be emphasized on the Facebook page. For example, posting new photos of the offers and trying to get as many likes as possible to get it noticed.
Another advantage is that the use of Facebook is free. Webshop VO-Cars can invest in a efficient social media tool and still keep the costs low. On top of that, businesses can pay something to use advertisements on their Facebook business page and Facebook can make more publicity for you. When your business is being promoted well on Facebook, you have a really big chance of being noticed and that's the main goal of our webshop: being noticed among the hundreds of thousands of Facebook pages.
Everyone knows Facebook, this social media tool has the widest variety of users and we may attract a lot of (potential) customers by being active on Facebook. So, Webshop VO-Cars might take an advantage by Facebook's worldwide popularity because it gives us an opportunity to increase our brand recognition.
It's an easy way to reach new customers with a lot of possibilities. Promotions on the webshop can again be emphasized on the Facebook page. For example, posting new photos of the offers and trying to get as many likes as possible to get it noticed.
Another advantage is that the use of Facebook is free. Webshop VO-Cars can invest in a efficient social media tool and still keep the costs low. On top of that, businesses can pay something to use advertisements on their Facebook business page and Facebook can make more publicity for you. When your business is being promoted well on Facebook, you have a really big chance of being noticed and that's the main goal of our webshop: being noticed among the hundreds of thousands of Facebook pages.
2. Twitter
Twitter is another great opportunity in the same way Facebook is. Most people who have Twitter, also have Facebook and vice versa.
Also, it's still an upcoming social media tool in Belgium so if Webhop VO-Cars makes use of it now, the reputation of Webshop VO-Cars could be seen as 'leading, innovative and professional'.
Twitter has the same advantages as Facebook and it's in the same line. That's why we've chosen to use Twitter.
It has an enormously wide target group and it's completely free.
While Facebook would be used more to promote photo's and products, Twitter would be used more for announcements. For example, when there's a new product on the webshop, this will be tweeted. Also new offers and promotions can be tweeted.
The target group here is easier to reach, because people who are interested in our webshop, will automatically "follow" us. Like this, we can analyze who is interested in our products and we can change the website if needed. For example: when we see that many customers are looking for wind shields because they're tweeting us, we can adjust this in our webshop.
As VO-Cars has not created a Twitter account yet, we've created a complete fictitious one for our webshop.
Also, it's still an upcoming social media tool in Belgium so if Webhop VO-Cars makes use of it now, the reputation of Webshop VO-Cars could be seen as 'leading, innovative and professional'.
Twitter has the same advantages as Facebook and it's in the same line. That's why we've chosen to use Twitter.
It has an enormously wide target group and it's completely free.
While Facebook would be used more to promote photo's and products, Twitter would be used more for announcements. For example, when there's a new product on the webshop, this will be tweeted. Also new offers and promotions can be tweeted.
The target group here is easier to reach, because people who are interested in our webshop, will automatically "follow" us. Like this, we can analyze who is interested in our products and we can change the website if needed. For example: when we see that many customers are looking for wind shields because they're tweeting us, we can adjust this in our webshop.
As VO-Cars has not created a Twitter account yet, we've created a complete fictitious one for our webshop.
Conclusion
As in our opinion, Facebook and Twitter are complimentary. So it's the best to incorporate them both.
Facebook is an opportunity to really promote the products by posting a lot of photo's and trying to get a lot of "likes" so it will be easier noticed.
While on Twitter the content is more important. More specific "tweets" can be tweeted to your followers, for example: new tyres arrived in our webstore!
Facebook and Twitter are a good combination to build our brand recognisabilty, reputation and easier target our (potential) customers.
Facebook is an opportunity to really promote the products by posting a lot of photo's and trying to get a lot of "likes" so it will be easier noticed.
While on Twitter the content is more important. More specific "tweets" can be tweeted to your followers, for example: new tyres arrived in our webstore!
Facebook and Twitter are a good combination to build our brand recognisabilty, reputation and easier target our (potential) customers.